Recent press clipping can be found here >>>

These are the selected interviews and articles till 2006.

AIGA, design forum, January 2006

interview by Steven Heller

Propagandizing Propaganda:
Interview with Aleksandar Macasev

The Joseph Goebbels(TM) project, the brainchild of Aleksandar Macasev, is a multimedia attack on the information and disinformation glut that uses the infamous Nazi minister of propaganda and enlightenment as its poster child. ...>

read the intervew

PRINT magazine , Jan/Feb 2006

article by Stephanie Skirvin

Belgrade Confidential

The young designers of Belgrade are eager to make up for lost time: to absorb as much popular culture as they can from the Internet, assorted design annuals, and festivals; to reconcile their recent political freedom with their stll-sealed borders; and to determine how to make their way forward in a recovering but fractured economic and political infrastructure. Most of them seem to agree that despite their trying past and current difficulties, their experiences have given them a unique perspective and resilience. ... >

read the article in PDF (900 kb)

AMBIJENTI magazine no.12, July/Aug 2006


interview by Slavica Todorovic

always and forever

full english version soon

PRESTUP magazine, no. 23, October 2005

interview by Bogomir Doringer

Aleksandar Macasev

What is your opinion on contemporary art in general and particularly in our country?
I have already said once that I am bothered with art being isolated into controlled boundaries where it loses every edge. You just go to the art show opening, have a few drinks, do a little small talk with your friends and exhibited artwork itself is just a social background, like a screensaver. ... >

full english version

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EKONOMIST magazine, no. 23, October 2005

interview by Valentina Delic

Trade Dark

"I saw a man ripping those posters apart. Asked by a friend of mine if he liked the posters, this young man of about 30 years of age, same as mine, said "Well, this is Joseph Goebbels and my name is Levi", said the man without any apparent display of anger or any emotions whatsoever. Having said that, he turned around and left". This is one of the reactions to a controversional provocative art campaign "Joseph Goebbels Trade Mark", created by Aleksandar Macasev. ... >

full english version

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DANAS newspaper, No. 2858, 25th July 2005

interview by Aleksandra Cuk

Aleksandar Macasev discusses the power of mass media and the "father of modern propaganda" Joseph Goebbels
Repeat message thousand times,
it becomes truth

"Joseph Goebbels TM" deals with modern mass communication and does not propagate the principles of Nazism or any suchlike ideology. If after visiting the website you're left with some different impression, that's only your problem", says Aleksandar Macasev on the homepage of his website , launched especially for the campaign of "Joseph Goebbels TM". As of today, the active campaign within the visual program of this year's BELEF starts, utilizing all available media: billboards, posters, postcards you can buy in bookshops (IPS, Plato), TV and radio clips. For all those interested in the specific time and place of the opening of this exhibition, we've got some explaining to do. The art piece is in the form of the media campaign itself, which will go on for the next two weeks everywhere around us. All of this was the cause for the interview with the man who created this work, a Belgrade artist and designer Aleksandar Macasev.

Why did you use the media campaign as an art piece?
T he problem with contemporary art is that it loses pace with other forms of mass communication: entertainment, movie spectacles, concerts of our folk singers and all the rest. ... >

full english version

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REMONT magazine , no.13, autumn 2005

article by Dijana Metlic

Joseph Goebbels in Belgrade

full english version

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CITY FOCUS, city guide, February 2005

interview by Stevan Zivkov-Andricin


Aleksandar Macasev was born in Becej in 1971. He graduated from the Faculty of Architecture in Belgrade in 1998. He works in the field of graphic/web design and art. He is a member of the Serbian Association of Applied Artists and the Art Directors Club of Serbia. He teaches interactive design at the Department for Computer Arts and Design, BK Academy of Arts in Belgrade, and also works in the advertising industry as an art director (Saatchi&Saatchi, New Moment, Mass Vision, and Ovation BBDO) and in MIKSER, an organization for intercultural exchange and production. ... >

full english version

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  ©   2005   Aleksandar Macasev